Day 1, 18 - November

 

15.00                   

Introductory session

 

 

 

Welcoming remarks Anastasia Bezverkha  and Louise Swan

 

 

 

Introduction of trainers and participants

 

 

15.30                   

Session 1. State of affairs – introductory lecture

 

 

 

Presentation 1. Access to substitution treatment in Ukraine

 

 

16.30                   

Coffee break

 

 

16.45                   

Presentation 2. Registration of drug users

 

 

17.30                   

Session 2. Broader context of media advocacy campaigns on harm reduction

 

Presentation by Wyndi Anderson

 

 

Day 2, 19 - November

 

 

Trainer Wyndi Anderson

 

 

9.30                     

Session 1. Introduction of participants

 

 

 

Short presentations of NGOs, 3 min each

 

 

 

Successful experiences of advocacy and media campaigns – stories of the participants

 

 

10.00                   

Session 2. Why media advocacy

 

 

 

Motivation  - Why advocacy campaigns? Why use media for advocacy activities?  Analysis of the given examples of successful campaigns of participants

 

 

11.00                   

Coffee break

 

 

11.30                   

Session 3. Situation in the regions – differences and similarities

 

 

 

Problems (challenges) for media campaigns (situation analysis - major causes, policies and practices behind it, decision makers, stakeholders etc)

Brainstorm in groups of 2 NGO teams each (NGO from different regions)

 

 

 

Short presentations of groups – common discussion

 

 

12.30                   

Lunch

 

 

Trainer Dmytro Potekhin

 

 

13.30                   

Session 4.  Vision and goals

 

 

 

What is your ideamotivation for advocacy campaign? Which policies/practices do you want to change? What do you want to achieve at the end of your campaigns?

 

 

 

Practical task: Draw you goal

 

 

14.30                   

Session 5. Variety of tools for media and public campaigns

 

 

 

List of tools for media and public campaigns

 

 

 

Practical task: Bowl exercise

 

 

 

Discussion of major types of media tools

 

 

 

strategic connection of your campaign message- channels of communication – media tools and audience you want to reach

 

 

15.30                   

Coffee break

 

 

16.00                   

Session 6. Building up a strategy of the media campaign

 

 

 

Media campaigns  - major actors, speakers, messages, channels and audiences.

Building up a media strategy of a campaign.

Planning the campaign and its media tools

 

 

 

How we use media tools to strengthen our advocacy tools?

 

 

 

Practical task: SWOT analysis of your ideas for future campaigns

 

 

18.00                  

Wrap-up session

 

 

Day 3, 20 - November

 

 

Trainer Wyndi Anderson

 

 

9.30                     

Session 1. Messaging

 

 

 

Developing messages

 

 

 

Targeting messages for various audiences – core and tailored messages

 

 

 

Discussion:  which messages work and which don’t and why

 

 

10.30                   

Session 2.  Looking for partners and building coalitions for media advocacy campaigns

 

 

 

Mapping actors stakeholders of the problems

 

 

 

Defining interests and motifs for each group. Are they different? How do they correspond with our goal and tasks?

 

 

11.00                   

Coffee break

 

 

11.30                   

Session 2.  Looking for partners and building coalitions for media advocacy campaigns (continued)

 

 

 

Finding a consensus and common ground – messages for partners and target groups.  How we use media tools to involve other partner groups, to address to target groups?

 

 

12.30                   

Lunch

 

 

13.30                   

Session 3.  Roleplay “Launch of all-national network of ST clients” – working with partners and building coalitions

 

 

15.00                   

Coffee break

 

 

Trainer Dmytro Potekhin

 

 

15.30                   

Session 4. Analyzing potential media campaign efficiency

 

 

 

Criteria for potential media campaign efficiency

 

 

 

Discussion of efficiency of the campaign they have been carrying out/they know about/they plan  to conduct

 

 

 

Brainstorm in groups: developing criteria of potential efficiency of your future campaign, use SWOT analysis or create a checklist of potential efficiency of your future activities

 

 

17.00                   

Session 5. Wrapping-up session  for days 1 and 2

 

 

 

Discussion and review

 

 

 

Practical task: Tool box exercise

 

 

19.00                  

Dinner

 

 

Day 4, 21 - November

 

 

9.30                     

Short briefing on the structure of the final presentation of the campaign

 

 

10.00                   

Time for preparation

 

 

11.00                   

Coffee break

 

 

11.30                   

Time for preparation

 

 

12.30                   

Lunch

 

 

13.30                   

Group presentations of final projects of media campaigns

 

 

 

15-20 min for each group to present its campaign project, plus questions from other participants and experts

 

 

15.30                   

Coffee- break

 

 

16.00                   

Group presentation continued

 

 

17.00                   

Summing up the training. Discussion: Prospective media campaigns